Connecting Brands + people

EMPIRICAL INSIGHTS FOR THE EDU MARKET

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ENABLING CONNECTIONS

Our platform enables higher education brands, marketers, communications personnel, college recruiters, and admissions officers to establish more meaningful connections with prospective students by knowing what to say, how to say it and to whom.

Using Mind Genomics®, we have identified two distinct mindsets among prospective students in the early college selection process. Students are either academic oriented or personal attention oriented.

Academic Oriented
Personal Attention Oriented
  • Online, On Campus or At Events

    Our 30-second compatibility survey reveals the mindset of the individual student. It is easy to complete and can be completed online or offline.

    College Fairs & Recruiting Events

    Students can complete a compatibility survey on a tablet or smartphone. Once the survey is complete, the mindset type becomes part of the student's enrollment profile.

  • Online, On Campus or At Events

    Our 30-second compatibility survey reveals the mindset of the individual student. It is easy to complete and can be completed online or offline.

    Website & Apps

    The compatibility survey can be embedded in websites or apps. Upon completion of the survey, we can begin to deliver automated mindset-specific nurture messages.

  • Online, On Campus or At Events

    Our 30-second compatibility survey reveals the mindset of the individual student. It is easy to complete and can be completed online or offline.

    Campus Tours

    Upon check-in or at designated stops in the tour, students can complete the compatibility survey to receive information that is specific to their interests.

  • Online, On Campus or At Events

    Our 30-second compatibility survey reveals the mindset of the individual student. It is easy to complete and can be completed online or offline.

    Interactive Displays & Kiosks

    Incorporate the compatibility survey into interactive displays and kiosks to create a personalized interactive experience online and offline.

AUTOMATED NURTURE MESSAGES

We have combined the science of Mind Genomics® with a unique automated omni-channel communications platform.

  • Email Messages

    Leverage automated follow-up email messages to nurture relationships by featuring interesting and relevant information.

  • Postcards & Brochures

    Automatically send postcards and brochures with targeted messages designed to nurture relationships and encourage deeper exploration.

  • Text Messages

    Stay in touch via text messages with automated mindset-specific messages.

  • Personalized Web Pages

    Feature mindset-specific information that makes it easier for students to find the information that interests them.

  • Retargeted Display Ads

    Stay in front of prospective students with targeted messages as they explore the Internet.

GET MORE OUT OF YOUR EXISTING BEHAVIORAL DATA

Our solution integrates with all Enrollment Management Systems, CRMs and existing Marketing Automation Technologies on the market today. You can plug us into your exisiting technologies or implement our platform as a standalone solution.

OUR LATEST THINKING

Our resources highlight our ongoing research efforts and feature important trends in Higher Ed.

  • Empirical Insights for Education

  • Creating Value Early for Students

  • 2015 Higher Ed CMO Report

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